In the TED talk, Beware online "filter bubbles" Eli Pariser discusses the new trend of web site tailoring results to the user. The companies discussed specifically were Google and Yahoo news. The problem with this filtering is that a person does not get all of the results on a topic, or the results are sorted much differently. This could create an unbalanced information that a person gets on a specific topic. People need balanced information on topics to better understand the world and issues around them.
As Eli points out, before the Internet we relied on humans to filter in newspapers and in the news broadcasted on TV with journalism ethics be used as a set of standards. The guidelines and principles are these companies using?
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